Revue de presse
3 décembre 2015
Univins uncorks a national growth strategy
Daniel Richard likens his business to what an agent does for an artist: represent and optimize the brand.
He does it for wine.
Richard is the president of Univins and Spirits, an agency that handles brand promotion for dozens of wine and spirit makers from around the world.
That may seem a strange occupation in a province where government monopolizes the liquor market through La Société des alcools du Québec (SAQ), which buys directly from producers, but Richard said there are actually several agencies like his in the province, with Univins the second-largest.
Read more: Univins uncorks a national growth strategy
Published on: December 1, 2015
Paul Delean, Montreal Gazette
Visit their web site Univins and Spirits