Revue de presse

3 décembre 2015

Univins uncorks a national growth strategy

Daniel Richard likens his business to what an agent does for an artist: represent and optimize the brand.

He does it for wine.

Richard is the president of Univins and Spirits, an agency that handles brand promotion for dozens of wine and spirit makers from around the world.
That may seem a strange occupation in a province where government monopolizes the liquor market through La Société des alcools du Québec (SAQ), which buys directly from producers, but Richard said there are actually several agencies like his in the province, with Univins the second-largest.

 

Read more: Univins uncorks a national growth strategy

Published on: December 1, 2015

Paul Delean, Montreal Gazette

Visit their web site Univins and Spirits